A full poster campaign for the Young Director Award (YDA) at Cannes Lions — designed for Oliver Pilemand's short film "Imagine With Care", from the main key art through to the winners' screening announcement.
The brief called for a set of posters that could work as one campaign but stand alone individually: a recurring cast of a goldfish, a fishbowl and a man in a grey suit, restaged across five different compositions — held between fingers, floating in a bowl, watched from above.
Printed large-format and pasted up outside the Cinéma Olympia for the festival crowd, then shown as a moving sequence online — the same characters and objects recomposed each time so the whole set reads as one continuous, slightly surreal story.
